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Newcastle/Sydney, Australia – July 21, 2025

The Propel-AIR Program: A New Leap in AI and Robotics Development

Traversal Labs has been selected as a finalist in the inaugural Propel-AIR program, a significant milestone for the company, and a reflection of its commitment to innovation.

The Propel-AIR program is a unique initiative, designed to accelerate the development of AI and robotics in Australia. With Traversal Labs as one of the finalists, the program is bringing together some of the country’s most talented individuals and companies to compete for the ultimate prize.

A Contrarian Approach to Robotics Development

Australia’s largest tech companies are pouring billions into building humanoid robots

While these companies are focusing on creating humanoid robots, Traversal Labs has taken a different approach. The company is developing a platform that enables machines to understand human work patterns.

According to Alex McClung, founder of Traversal Labs, “Everyone’s building the robot body. We’re building the robot’s understanding of how humans actually work.” This emphasis on understanding human work patterns is a key differentiator for Traversal Labs, and a reflection of its commitment to creating more realistic and effective robots.

The MotionLogic Platform: A Breakthrough in Industrial Automation

Transforming factory video into detailed maps of human motion and interaction

Traversal Labs’ MotionLogic platform is a breakthrough in industrial automation. This platform transforms ordinary factory video into detailed maps of human motion and interaction, creating precise training data for future robots.

The platform analyzes camera footage to extract key performance data, including motion waste, task breakdowns, safety risks, and ergonomics. It measures motion waste, task breakdowns, safety risks, and ergonomics in 3D space, providing detailed insights into human movement and interaction.

Australian Innovation Gains Industrial Traction

Promising Results with Enterprise Clients

MotionLogic is already deployed with enterprise clients in the heavy-manufacturing sector, and negotiations are underway in the Aerospace, Rail, and Maritime sectors. These early deployments have shown promising results, with companies achieving significant productivity gains and cost savings.

One example of the platform’s success is the deployment at a leading manufacturer in the heavy-manufacturing sector. The company saw a reduction in walking distance per shift by 20%, and an improvement in ergonomics by 15%. These gains were achieved through the application of detailed insights into human movement and interaction, which were provided by the MotionLogic platform.

The Long-Term Value of MotionLogic

A Comprehensive Digital Twin of Factory Operations

The MotionLogic platform creates a comprehensive digital twin of factory operations, capturing three distinct layers: the person layer, the tool layer, and the robot layer. This creates a detailed map of human movement and interaction, which can be used to train future robots and improve factory efficiency.

The person layer tracks ergonomics and body movement, while the tool layer monitors interaction timing. The robot layer maps motion patterns and environmental interaction, providing a complete picture of factory operations.

Accelerating Through Propel-AIR
A Four-Week Residency in Boston

The Propel-AIR program has given Traversal Labs the opportunity to compete for the ultimate prize: a four-week residency at MassRobotics in Boston. This residency provides exposure to global leaders in robotics, including Boston Dynamics and iRobot, as well as access to world-class institutions such as MIT and Harvard.

Winning the Propel-AIR Program

The program concludes with a virtual pitch event on July 31, and the winner will be announced on August 4. Traversal Labs is poised to make a strong showing, having already demonstrated its capabilities in the Propel-AIR program and its early success with enterprise clients.

About Traversal Labs

A New Era in Industrial Automation

Traversal Labs is a pioneering company in the field of industrial automation, developing spatial intelligence platforms that enable machines to understand and interact with humans.

The company was founded in 2021, and has been rapidly developing its capabilities in the field of spatial intelligence. The founder, Alex McClung, is a robotics expert with over a decade of experience in building autonomous systems.

A Future of Robots that Work Together

The work of Traversal Labs has the potential to revolutionize the way robots work in industries such as manufacturing, healthcare, and logistics. By creating machines that can understand and interact with humans, the company is opening up a new era of possibilities for automation and collaboration.

Alex McClung’s Vision for the Future

Alex McClung, founder of Traversal Labs, has a clear vision for the future of robotics. “MotionLogic turns factories into data-rich learning environments,” he said.

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